Online-survey with the topic "Mobile Viral Marketing" 
      
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Online-survey with the topic "Mobile Viral Marketing"

The wi-mobile Research Group conducted an online survey with the topic „Mobile Viral Marketing". The study focused on determinants of reception, usage as well as forwarding of mobile viral marketing messages. The participants had a chance of winning a Fujitsu Siemens PocketLOOX T830, a Fujitsu PocketLOOX N520 and an Apple iPod Nano.  

 

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