The advancement of information technology, especially Web-based technologies, has moved the concept of mass customization in the focus of both the scientific and the business community. First introduced by Davis primarily as a strategic marketing concept in 1987, mass customization has been more broadly defined by Pine II in 1993 as a means to deliver goods and services, which on the one hand largely meet individual customers' needs but on the other hand are being produced with near mass production efficiency without a considerable price premium for those goods and services.

Mass Customization was the topic of the speech

The Road to Mass Customization – Bridging the Gap from Concept to Reality

from Prof. Dr. Klaus Turowski,  

which he held on the EIS’2004 (Fourth International ICSC Symposium on Engineering of Intelligent Systems) in Funchal, Portugal.

Download: Vortrag.