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Lieferantenidentifikation zur kollaborativen Leistungserstellung im Wertschöpfungsnetz |
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Basierend auf sich schnell ändernden Märkten und zunehmenden Kostendruck, reduzieren Unternehmen ihre Fertigungstiefe und konzentrieren sich auf das Kerngeschäft. Die Tendenz führt zu einer zunehmenden Abhängigkeit zwischen den Leistungsanbietern, deren Lieferanten und den Kunden (End-to-End). Es haben sich Unternehmensnetzwerke gebildet. Die zunehmende Auftragsindividualisierung erfordert flexible, dynamische Netzwerke. Die Identifikation bestehender und potentieller Partner zur kollaborativen Leistungserstellung im Konzept der selbstmodellierten Wertschöpfungsnetze ist erforderlich.
Verschiedene Facetten der Veränderung der traditionellen Wertschöpfungskette und der einhergehenden technologischen Anforderungen thematisieren das Forschungsinteresse.
In den verwandten Forschunsgfeldern ERP, Collaborative Business / Cooperation Systems wird die Modellbildung zur Identifikation von Lieferanten entwickelt.
Ansprechpartner: Stefan Bensch
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Value bundles in strategic delivery networks |
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It is increasingly difficult to differentiate of individual products or special services over their competitors in the ongoing globalization. Prices, services and product properties are increasingly transparent and comparable for all market participants. What can be seen as benefits for consumers, designed as a barrier for companies to gain market share and growth. Therefore there is a intensive search for solutions with differentiation potential offered by a company and thus the option to valuable long-term customer relationships.
As a solution, hybrid value bundles can be seen here. A hybrid value bundle is a product composite of various components which is seen as a unit. These individual components product components, services and components related to the product such as guarantees or product services. Examples of such products are machines that are bundled with appropriate maintenance services or the operation of an IT infrastructure through a service provider with relevant service agreements.
Although hybrid value bundles can be observed for some times usually by a name like "product accompanying services" on the market, the research level to this area is rather at the beginning. The framework of presented research here looks at hybrid value bundles in the context of strategic delivery networks. The central question is how strategic delivery networks can be modeled to meet the complex needs of hybrid value bundles. Partial incidents relate of modeling appropriate network design structures for hybrid value bundle and tuning and risk incidents.
Contact person: Holger Schrödl
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Evaluating the success potential of Internet based business models |
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The internet had a massive influence on value chains in the past for many industries and helped new business model to evolve. Even ten years after the mass commercial utilization of the internet, business models, even those of pure internet-companies, are still getting under pressure to adjust and keep changing. In parallel new business models continue to evolve as the latest so called Web 2.0 wave is showing. Foundation of internet-based business models are the new opportunities to generate added value through the internet technology. These added value potentials can be structured in so called electronic added values (EAV) and are building the basis for the evaluation of the generated added value of a business model.The study is developing a model that allows the evaluation of the success-potential of business models. For this the business model approach is separated into its major parts and assessed according to a new developed evaluation pattern. Focus of this work is the value creation level of intermediation. Business models of this level will be empirically analyzed at the example of the internet tourism industry.
Contact person: Jan Oetjen
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Inter-organizational Knowledge Management |
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Value creation processes are increasingly conducted within the context of networks. At the beginning, outsourcing included predominately basic processes, but is now comprising fundamental and more complex aspects. In these cases, organizations are motivated not only by efficiency advantages, but by the aim to make knowledge, which is currently not available within the single organization, utilizable for value creation processes. In that respect, organizations can be considered as permeable systems, combining not only traditional factors of production, but interacting in a dynamic-organic way with other knowledge producing entities.
In the context of networks, this results in new challenges for the knowledge management function touching fundamental knowledge management processes. As a result, there is a considerable increase in complexity between participating organizations. That comprises the conceptual design as well as the practical and technological implementation of inter-organizational knowledge management.
This research focuses on closing existing gaps within inter-organizational knowledge management and identifying its fundamental influencing factors. Further, a framework for its design and the technological implementation, which will be based on theoretical and empirical investigations, will be developed.
Contact person: Volker Derballa
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