Mobile-integrated business processes

• Design of mobile business processes and applications
• Mobile Business Process Reengineering
• Analysis of process data and evaluation of mobile workplaces
• RFID solutions
• Process models (Mobility-M)
• Reference processes and benchmarking

Mobile Financial Services

• Standardization of M-Payment conception and evaluation of M-Payment procedures
• Business models and market penetration strategies 
• Relevance for banks of mobile channels (Future of M-Banking)
• Mobile Payment in deveoping countries (banking the unbanked)

Mobile Marketing

• Relevance of the mobile channels for customer retention and acquisition
• Campaign Type Selection Toolbox
• Campaign Type Implementation Toolbox
• Mobile viral marketing

Future of the mobile market

[To the Website of the wi-mobile Research Group]